What existing knowledge do you expect them to come with, and what can you teach them?Īs much as we all want to feel like unique, creative geniuses, everything is inspired by something.
What are you hoping they take away from your content, and what are they hoping to take away from it? Is your strategy respectful of your audience's backgrounds and experiences, and what value does it add to their lives? If you don't have a target audience already, curate an audience persona to flesh out their "character." For true crime fans, think of it like being a profiler.įrom there, orient each part of your strategy-from which platform you post on and when to what metrics you're trying to hit-toward that target audience.Īim to create a strategy that answers all of these questions: Use that research for your social media strategy. If your company already has a good understanding of your target consumer, boom-you're off to a great start. Understand your target audienceīefore sitting down to map out your social media strategy, figure out who you want to see your content (and whether they want to see it). Each time you make a social media decision, ask yourself: does this align with the purpose? Yes? Keep it. It also makes it easy to adjust your social media strategy as you go without losing sight of your long-term goals. When you have an overarching purpose, the rest of the strategy planning is a cakewalk. Write out a statement that starts with "The purpose of social media marketing at is to…" and includes aspects like:Įncourage customers to share the brand with others Your purpose outlines how social media marketing will help your brand. I can't tell you how many social media managers I've seen just throw as many things at the wall as possible and hope something sticks: giveaways that get short-term engagement, services that guarantee followers and likes, or jumping on whatever the most recent bandwagon is.
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